Subscription Churn Calculator

How much is churn really costing you?

Enter your subscription numbers below. Drag the slider to see exactly how much additional revenue you unlock by reducing churn.

Your subscription details

Active subscribers

Monthly price per subscriber

Current monthly churn rate

Target churn rate 8%

1% best in class Home avg 3.9% DTC avg 8%

Apply Recharge 2026 benchmarks

Additional lifetime revenue unlocked

by reducing churn from 6% → 3%

Current LTR per sub

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Target LTR per sub

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Current total LTR

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from existing base

Target total LTR

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from existing base

Revenue unlock by reduction tier

Monthly churn	Lifespan	LTR / sub	Total LTR	Additional revenue

CoCo AI — Subscription AIgent

Most subscribers don't want to leave. They want to adjust.

They cancel because cancelling is easier than adjusting. The AIgent makes adjusting the easier path. Across early CoCo accounts, 67% of at-risk subscribers choose to skip or swap instead of cancel.

See the Subscription AIgent

Chat. Converse. Convert.